Case Studies

Goodwall  – A skills-based social network empowering Gen Z to learn, earn, and access opportunities globally. Goodwall supports over 2 million young people across 150+ countries , partnering with leading organisations to deliver experiential, gamified learning programmes focused on some of the world’s most pressing challenges, from climate action to mental health. Headquartered in Geneva, Goodwall operates with a highly international, mission-driven team. The Challenge As a f

Edgify is an AI edge-computing company transforming in-store retail intelligence. Edgify helps global retailers improve loss prevention, operational efficiency, and customer experience- without relying on cloud latency. Following their seed round , Edgify entered a critical growth phase , focused on strengthening commercial leadership, advancing their product offering, and building operational foundations to support scale. With a big focus on D&I, they began working with Urb

# RedCloud Technology and Urban Digital: A Strategic Partnership for Pre-IPO Success ## Accelerating Growth in FinTech Recruitment RedCloud Technology and Urban Digital partnered during RedCloud’s pre-IPO growth phase, supporting the business as it prepared for public markets. This collaboration was crucial for navigating the complexities of recruitment in a fast-paced environment. RedCloud operates an AI-powered B2B commerce platform across emerging markets . As the company

Xapads is a bootstrapped global ad-tech company. It operates without external funding and focuses on building sustainable international growth. As part of its expansion strategy, Xapads partnered with Urban Digital to establish senior commercial leadership for its UK and US market launches , creating a credible, on-the-ground presence from scratch. The Challenge of Market Entry As Xapads entered new international markets, it faced several complex hiring challenges: Launching

Duetti, a high-growth music-fintech company with $435M+ raised, needed to rapidly scale a high-performing team to support its expansion into royalty and catalogue monetisation. The Challenges: Scaling a fintech start-up in the competitive music and finance sectors Small existing team; leadership bandwidth limited for full recruitment Fast-moving business with aggressive growth targets & high expectations Need for candidates with rare cross-functional skills in music, tech &

CreativeX  is an AI-powered creative analytics SaaS platform , founded in 2015 and today, backed by $25M Series B funding . With a rapidly growing global customer base across 130+ markets , CreativeX partnered with Urban Digital to strengthen its senior commercial leadership and support the next phase of international scale. The Challenge: As CreativeX accelerated its growth strategy, several hiring challenges emerged: Highly competitive SaaS talent market , particularly for

Careology Health  is an early-stage digital health company developing a platform that supports cancer patients, clinicians, and care teams across the treatment journey. As the business scaled its product and partnerships, Careology partnered with Urban Digital to build a high-impact team capable of supporting growth in a highly specialised and regulated healthcare environment. The Challenge: As Careology sought to expand its impact in the digital cancer care ecosystem, it fac

Flight Story  is a high-growth media and content production company operating in competitive, specialist verticals. As the business scaled, Flight Story partnered with Urban Digital to unlock senior talent for a series of full-time, in-office roles  that had remained unfilled for several months in a market increasingly biased toward hybrid and remote work. With leadership bandwidth stretched and traditional recruitment channels failing to deliver, Flight Story required a stra

SXSW London  engaged Urban Digital to support the launch of SXSW’s first UK festival . With an ambitious 2025 launch timeline, the organisation needed to build a complete UK team from scratch (15 urgent hires) across commercial, marketing, and operational functions, in under nine months. With no existing UK talent infrastructure and limited leadership bandwidth, SXSW London required a trusted recruitment partner capable of delivering senior, cross-functional talent at speed,