Building a high-impact team for A seed stage HealthTech: Careology Health

Careology Health is an early-stage digital health company developing a platform that supports cancer patients, clinicians, and care teams across the treatment journey. As the business scaled its product and partnerships, Careology partnered with Urban Digital to build a high-impact team capable of supporting growth in a highly specialised and regulated healthcare environment.

The Challenge:

As Careology sought to expand its impact in the digital cancer care ecosystem, it faced significant talent-related barriers:

• Early-stage organisation with limited internal recruitment capacity

• Specialist interdisciplinary roles spanning healthtech, clinical engagement, and software delivery

• Relatively low brand awareness in a competitive talent market

• Need for high-calibre hires to support both UK and international growth

Our Approach:

• Conducted deep discovery sessions to identify role success profiles, competencies, and team needs

• Built detailed market maps to target high-potential passive candidates with relevant healthcare, SaaS, and product experience

• Delivered pre-screened shortlists tailored to Careology’s hiring standards and growth priorities

• Managed full interview coordination and offer negotiation, ensuring alignment across stakeholders

• Provided ongoing advisory support to refine recruitment processes and improve hiring metrics

Our Results:

The partnership delivered meaningful and lasting organisational impact:

• 6 pivotal hires successfully placed across critical functions

• Strategic roles filled efficiently, enabling Careology to accelerate product delivery and scaling initiatives

• Improved time-to-hire and offer acceptance rates, strengthening overall hiring momentum during a critical growth phasem