Building the foundational team for $6.5M Seed stage AI Edge Computing startup: edgify

Edgify is an AI edge-computing company transforming in-store retail intelligence. Edgify helps global retailers improve loss prevention, operational efficiency, and customer experience- without relying on cloud latency.

Following their seed round, Edgify entered a critical growth phase, focused on strengthening commercial leadership, advancing their product offering, and building operational foundations to support scale. With a big focus on D&I, they began working with Urban Digital Recruitment.

The Challenge:

As a lean, fast-moving startup, Edgify faced several hiring challenges:

• Limited internal hiring bandwidth during a period of rapid growth

• Balancing gender equality/D&I across the team in a very male dominated industry

• Highly niche role requirements, spanning commercial, product, technical, and finance functions

• The need to attract talent with deep domain expertise in AI, retail technology, and B2B SaaS

• Ensuring hires could operate effectively in a high-ambiguity, early-stage environment

Edgify required a recruitment partner who could operate as an extension of the leadership team, prioritising roles, advising on structure, and delivering high-quality candidates efficiently.

Our Approach:

We partnered closely with Edgify’s founders and leadership team to provide end-to-end hiring support across multiple functions.

Our approach included:

• Role scoping & prioritisation: Working with leadership to define success profiles, reporting lines, and sequencing of hires

• Market benchmarking: Advising on salary bands, candidate availability, and competitive positioning

• Targeted search: Proactively mapping and engaging candidates with relevant AI, retail, and SaaS experience

• Flexible hiring strategy: Supporting both remote and office-based hires (approx. 50/50 split)

• Hands-on process management: Managing candidate pipelines, interview processes, and offer stages to minimise leadership time investment

Key Hires Delivered:

Over the course of the initial engagement, we successfully delivered 5 strategic hires, including:

• VP of Sales – Senior commercial leader to drive revenue growth and enterprise retail partnerships

• Senior Loss Prevention Product Manager – Domain expert bridging AI capabilities with retail use cases

• Technical Support Engineer – Supporting enterprise customers and ensuring platform reliability

• Business Development Representative (BDR) – Building early-stage pipeline and outbound capability

• Head of Finance – Establishing financial controls, reporting, and investor readiness

Each hire was selected not only for technical capability, but for their ability to thrive in a scaling startup environment.