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# RedCloud Technology and Urban Digital: A Strategic Partnership for Pre-IPO Success ## Accelerating Growth in FinTech Recruitment RedCloud Technology and Urban Digital partnered during RedCloud’s pre-IPO growth phase, supporting the business as it prepared for public markets. This collaboration was crucial for navigating the complexities of recruitment in a fast-paced environment. RedCloud operates an AI-powered B2B commerce platform across emerging markets . As the company

Xapads  is a bootstrapped global ad-tech company , operating without external funding and focused on building sustainable international growth. As part of its expansion strategy, Xapads partnered with Urban Digital to establish senior commercial leadership for its UK and US market launches , creating credible, on-the-ground presence from scratch. With no existing local teams and limited internal recruitment capacity, Xapads required experienced leaders who could quickly build

Flight Story  is a high-growth media and content production company operating in competitive, specialist verticals. As the business scaled, Flight Story partnered with Urban Digital to unlock senior talent for a series of full-time, in-office roles  that had remained unfilled for several months in a market increasingly biased toward hybrid and remote work. With leadership bandwidth stretched and traditional recruitment channels failing to deliver, Flight Story required a stra

SXSW London  engaged Urban Digital to support the launch of SXSW’s first UK festival . With an ambitious 2025 launch timeline, the organisation needed to build a complete UK team from scratch (15 urgent hires) across commercial, marketing, and operational functions, in under nine months. With no existing UK talent infrastructure and limited leadership bandwidth, SXSW London required a trusted recruitment partner capable of delivering senior, cross-functional talent at speed,

Goodwall  – A skills-based social network empowering Gen Z to learn, earn, and access opportunities globally. Goodwall supports over 2 million young people across 150+ countries , partnering with leading organisations to deliver experiential, gamified learning programmes focused on some of the world’s most pressing challenges, from climate action to mental health. Headquartered in Geneva, Goodwall operates with a highly international, mission-driven team. The Challenge As a f

Growing a tech team in London is an exciting challenge. The city is a vibrant hub for innovation, packed with talent and opportunity. But scaling a tech team here requires more than just hiring fast. It demands strategy, culture, and a clear vision. I’ve seen firsthand how startups and scaleups can thrive when they get this right. Let me share some practical insights to help you build a high-impact tech team that drives growth and secures funding. Understanding the London Tec

Edgify is an AI edge-computing company transforming in-store retail intelligence. Edgify helps global retailers improve loss prevention, operational efficiency, and customer experience- without relying on cloud latency. Following their seed round , Edgify entered a critical growth phase , focused on strengthening commercial leadership, advancing their product offering, and building operational foundations to support scale. With a big focus on D&I, they began working with Urb

Duetti, a high-growth music-fintech company with $435M+ raised, needed to rapidly scale a high-performing team to support its expansion into royalty and catalogue monetisation. The Challenges: Scaling a fintech start-up in the competitive music and finance sectors Small existing team; leadership bandwidth limited for full recruitment Fast-moving business with aggressive growth targets & high expectations Need for candidates with rare cross-functional skills in music, tech &

CreativeX  is an AI-powered creative analytics SaaS platform , founded in 2015 and today, backed by $25M Series B funding . With a rapidly growing global customer base across 130+ markets , CreativeX partnered with Urban Digital to strengthen its senior commercial leadership and support the next phase of international scale. The Challenge: As CreativeX accelerated its growth strategy, several hiring challenges emerged: Highly competitive SaaS talent market , particularly for

Careology Health  is an early-stage digital health company developing a platform that supports cancer patients, clinicians, and care teams across the treatment journey. As the business scaled its product and partnerships, Careology partnered with Urban Digital to build a high-impact team capable of supporting growth in a highly specialised and regulated healthcare environment. The Challenge: As Careology sought to expand its impact in the digital cancer care ecosystem, it fac

The impact of generative AI on hiring is now impossible to ignore. The rapid advancements in AI technology are reshaping recruitment processes in ways that were once theoretical but are now very real. Here are some striking examples of how AI is disrupting hiring—and the tough challenges employers are now facing. AI-Generated Responses: The One-Way Video Interview Crisis One-way video interviews have become a sea of script-reading, with candidates reciting ChatGPT-generated a

🚀 The Start-up vs. Corporate Hiring Dilemma Hiring for a  startup or scaleup  is a completely different ballgame from recruiting for an established corporate giant. Yet, too often, hiring managers  default to candidates from big-name brands , assuming that experience at a well-known company automatically translates into success in a  fast-moving, high-accountability  startup environment. It’s a  classic hiring mistake —and one that can cost startups  time, money, and momentu

The Government is failing so many adults of tomorrow, by not supporting our children, today.  Did you know that more than 15% of people in the UK are neurodivergent!  So, with a population of 67,736,802 people, that's 10,160,5203 people managing Autism, ADHD, Dyslexia & Dyspraxia every day.  With over 33 million people employed in the UK (May 2023), we can guestimate that almost 5 million people in employment are also facing challenges whilst at work, meaning any organisation

As we approach 2025, the concept of a "borderless team" is no longer a far-off ideal but a tangible reality for tech start-ups. With rapid advancements in technology and a global workforce hungry for flexible, dynamic work environments, start-ups have a unique opportunity to build diverse teams that transcend geographical, cultural, and political boundaries. 1. Leverage Distributed Technologies At the heart of Globalisation 2.0 lies the ability to use cloud-based platforms an

In 2024, tech start-up activity in the EMEA (Europe, Middle East, and Africa) region saw a significant boost, especially in the Seed to Series B stages, where Urban Digital operates.  The UK has played a key role in this growth, driven by a mix of venture capital, a strong innovation scene, and supportive government policies. Start-ups in sectors like AI, fintech, healthtech, and cybersecurity attracted a lot of investment, with the UK emerging as a major hub for emerging tec

In today’s candidate-rich job market, it’s easy to feel like just another face in the crowd when you submit a job application. The truth is, generalised CVs no longer make the cut, and if you want to stand out, you must put in the effort to tailor your CV to each specific job you apply for.  The importance of this level of attention cannot be overstated, and as a recruitment professional at Urban Digital Recruitment, I spend a significant amount of time helping candidates re-

In 2024, AI has solidified its place as an invaluable tool for streamlining recruitment processes, improving candidate selection (and CV creation - enter ChatGPT!), and optimising the overall experience for both candidates and hiring managers. However, like any technology, AI in recruitment comes with its own set of successes and challenges that need to be carefully considered, particularly as we look towards 2025. In this article, Urban Digital explore how AI has shaped the

In a tech startup or scale-up with fewer than 50 employees, every hire is crucial. Each individual has a profound impact on shaping your company's trajectory, culture, and ability to scale efficiently. As we move into 2025, the UK’s tech landscape continues to evolve rapidly, and competition is fierce. It’s more important than ever to focus on hiring the right talent for the roles that will drive growth, resilience, and long-term success. So, which roles should you prioritise