Supporting CreativeX as they scale to series B

CreativeX is an AI-powered creative analytics SaaS platform, founded in 2015 and today, backed by $25M Series B funding. With a rapidly growing global customer base across 130+ markets, CreativeX partnered with Urban Digital to strengthen its senior commercial leadership and support the next phase of international scale.

The Challenge:

As CreativeX accelerated its growth strategy, several hiring challenges emerged:

• Highly competitive SaaS talent market, particularly for senior commercial leadership

• Limited internal recruitment capacity to manage complex, senior-level searches

• Need for experienced GTM leaders with global SaaS and enterprise sales expertise

• Simultaneous hiring across multiple geographies, increasing complexity and urgency

• Requirement to hire leaders capable of scaling revenue and teams post-Series B

Our Approach:

Urban Digital acted as a strategic hiring partner, working closely with CreativeX’s leadership team to deliver high-impact, senior talent:

• Ran detailed discovery sessions to define success profiles, leadership capabilities, and growth objectives

• Conducted deep market mapping and targeted headhunting across SaaS, MarTech, and enterprise sales ecosystems

• Engaged senior, passive candidates with a strong track record in scaling global SaaS businesses

• Delivered pre-screened shortlists aligned on capability, culture, and growth stage fit

• Managed end-to-end interview coordination and offer processes across regions

• Provided ongoing talent advisory support to optimise time-to-hire and decision-making

Key Results:

The partnership delivered measurable impact across CreativeX’s commercial organisation:

• Several senior hires successfully placed, including:

  • VP of Marketing

  • Chief Revenue Officer (CRO)

  • Sales Director – New York

  • Sales Director – London

• Strengthened senior leadership to support global scale across 130+ markets

• Improved time-to-hire and offer acceptance rates in a highly competitive SaaS market

• Delivered high-quality, long-term hires aligned to CreativeX’s post-Series B growth strategy

• Successfully hired across two key hubs: New York (USA) and London (UK)