RedCloud Technology: Scaling a Global FinTech to IPO

RedCloud Technology and Urban Digital partnered during RedCloud’s pre-IPO growth phase, supporting the business as it prepared for public markets.

A FinTech operating an AI-powered B2B commerce platform across emerging markets, RedCloud engaged Urban Digital to rapidly scale its global team, ensuring the right senior and specialist talent was in place to support accelerated growth and international expansion.

With ambitious IPO milestones, aggressive growth targets, and limited internal recruitment capacity, RedCloud required a strategic talent partner capable of delivering high-quality hires across multiple functions and geographies. at speed, while maintaining rigorous standards expected of a pre-IPO business.

The Challenge:

As RedCloud entered its next phase of growth, several recruitment challenges emerged:

• Scaling a global workforce within a highly competitive FinTech talent market

• Niche, senior roles across product, sales, marketing, and operations that were difficult to fill

• Limited leadership bandwidth to review CVs and manage complex recruitment processes

• Requirement to maintain quality and diversity across multiple regions

• Time-critical hiring aligned to post-IPO growth and investor expectations

Our Approach:

Urban Digital worked closely with RedCloud’s leadership to deliver a structured, scalable hiring strategy:

• Led discovery sessions to clarify hiring priorities, role success profiles, and growth objectives

• Conducted in-depth market mapping and targeted headhunting for senior and specialist FinTech talent

• Delivered rigorous pre-screening and curated shortlists, ensuring stakeholder alignment

• Managed end-to-end interview coordination and offer processes across regions

• Provided ongoing talent advisory support to continuously improve time-to-hire and hire quality

Our Results:

The partnership delivered measurable impact during a critical growth phase:

• 12 hires successfully delivered across product, sales, marketing, and business development, including:

  • VP of Product Strategy

  • Head of Business Development

  • VP of Growth Marketing

• Critical global roles filled efficiently, enabling rapid post-IPO expansion

• High offer acceptance rates and significant improvements in time-to-hire

• Reduced leadership recruitment workload, allowing executives to focus on scaling the business