Global Partner, for Series B, VC-backed, EdTech scale-up

Goodwall – A skills-based social network empowering Gen Z to learn, earn, and access opportunities globally.

Goodwall supports over 2 million young people across 150+ countries, partnering with leading organisations to deliver experiential, gamified learning programmes focused on some of the world’s most pressing challenges, from climate action to mental health. Headquartered in Geneva, Goodwall operates with a highly international, mission-driven team.

The Challenge

As a fast-growing and well-financed EdTech scale-up, Goodwall entered a period of significant organisational growth. With increasing global reach, expanding partnerships, and rising operational complexity, the business needed to rapidly strengthen its leadership and specialist capability across multiple functions.

Key challenges included:

• Hiring senior, mission-aligned leaders in a competitive international talent market

• Scaling teams across multiple geographies, including the UK and Geneva

• Balancing speed, quality, and cultural fit during a critical growth phase

• Building a long-term hiring strategy rather than one-off placements

  
  

Goodwall required a recruitment partner who could operate as a true extension of the business, deeply understanding its mission, values, and growth trajectory.

Our Approach

We partnered closely with Goodwall’s leadership team to deliver a strategic, retained recruitment solution, designed to support both immediate hiring needs and longer-term scaling plans.

Our approach focused on:

• Deep immersion in Goodwall’s mission, culture, and organisational goals

• International search across the UK and Geneva, with a strong focus on diversity and values alignment

• Targeted, proactive talent mapping for senior and hard-to-find roles

• A consultative partnership model, providing market insight, role scoping, and hiring strategy support

By acting as a trusted advisor rather than a transactional recruiter, we ensured each hire supported Goodwall’s long-term vision and operational maturity.

The Roles Delivered

We successfully supported Goodwall in hiring several critical leadership and specialist roles, including:

• Content Lead

• Finance Director

• Partnerships Director

• Strategy Lead

Each appointment strengthened Goodwall’s internal capability during a pivotal phase of growth, enabling the organisation to scale sustainably while maintaining its mission-led culture.

The Outcome

• Multiple senior hires delivered across international locations

• Improved leadership depth and operational capability during rapid growth

• A strong, trusted partnership established with Goodwall’s executive team

• Transition into a volume-based retained contract for 2026, reflecting long-term confidence in our support

Our partnership continues to support Goodwall as it scales its impact, team, and global footprint.

Why It Worked

This engagement succeeded because of:

• A shared commitment to purpose and impact

• A retained, partnership-led approach rather than contingent hiring

• Strong understanding of EdTech, scale-up environments, and international recruitment

• Focus on long-term value, not just filling roles